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Evelien Griffioen

Evelien Griffioen is Head of Customer Insights and Experience at Yoco, with a background and global experience in strategic product design and innovation strategy. She is dedicated to helping small and large businesses succeed in a rapidly changing environment.
product design
insights and advice

The Yoco recipe for customer empathy

Before we can create products and services that are meaningful and our customers love to use, we need to understand who they are, and what they need.

insights and advice

The Small Business Pivot | The Yoco Guide

Small businesses will have to rapidly pivot to recover and restart in the world post-Coronavirus.

sales and marketing

The Small Business Pivot | Pandemic-inspired reinvention

Just a few weeks ago, almost every small business owner in South Africa realised that their business would be sidelined by the nationwide lockdown. For many this meant no income for three weeks, now extended to five, while fixed costs like rent, service contracts and debt repayments remain. This has …

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Nick Jacobs, software developer on open by Yoco.

Nick Jacobs: From London to Yoco

An image of Anna Savage, who runs the I Heart Market in Durban.

We Heart Anna – I Heart Market’s wonder woman

Afrikan Passion Designs: A line of love & eco-edge

Bryan of Rootbar.

How Rootbar took root

Business books to help you grow

Books to help you grow your business

Easy ways to increase Easter sales.

6 easy ways to increase Easter sales


Yoco to adjust team size in response to COVID-19 recovery outlook

A stall for Granadilla Swimwear.

Granadilla Swimwear: In love with summer

The top apps for entrepreneurs.

Top 8 apps for entrepreneurs

Sheldon Tatchell of Legends Barbershop.

The making of Legends Barbershop

Part 3: Unleashing your creativity to market your small business.

Shannon McLaughlin in the Ubuntu Baba factory in a story about protecting intellectual property.

Whose intellectual property is it anyway?

Towels on the bed at Inkosi Eco Lodge.

Saving the planet with iNkosi Eco Lodge


5 ways to increase your Black Friday sales

covid-19-social media-1200x675

8 social media tips for business owners during COVID-19

Getting the most out of your Yoco Point of Sale.

Getting the most from your Yoco Point of Sale

A Yoco workshop with Google in Durban.

Yoco workshop on digital marketing with Google

A story about Boniface Chikwenhere.

How Boniface is carving out his future

An image for an article about tipping in restaurants.

Tips on gratuity in restaurants and other businesses

Geoff Noble of Colombo Coffee in Durban.

5 pieces of advice from Colombo Coffee


8 essential ingredients for a successful online store

An area that is being cleaned up by Durban Green Corridors.

Green Corridors: Looking after Durban

The ladies of La Blosh Nail Boutique.

Taking La Blosh Nail Boutique to the next level

The Small Business Pivot | Book iBhoni Bike Courier Service

The Yoco offices in Parkhurst, Johannesburg.

Growing your business with small businesses

staying connected - yoco formula

Staying connected: how Yoco’s customers played a pivotal role in innovation

Staff motivation at the Hard Pressed Cafe in an article about motivating your employees.

How to motivate your employees in a small business

A Yoco device and Ultimate Bike accessories.

How Jean Botha is growing Ultimate Bike with Yoco Capital

An image of the Yoco Business Portal.

Yoco Business Portal: Dashboard, Sales Report & Sales History

A lego image on building partnership.

Carl Wazen on building successful partnerships

An image of a store open sign in an article about opening a retail store.

How to open a retail shop

Entrepreneurs talking to each other at a Yoco Meets event.

Yoco Meets: Connecting entrepreneurs

Boniface Chikwenhere of Unique Driftwood Creations.

Growing Unique Driftwood Creations with Yoco Capital


Managing a hospitality business during COVID-19

Tech and tools for your business.

Tools for your business