Tag: sales and marketing

Selling more in a seasonal busines
Robyn

Dealing with sales fluctuations in seasonal businesses in South Africa

As we move into winter, South Africans tend to prefer the company of their couches and fluffy blankets over going out into the cold. Often industries such as tourism, restaurants and retail stores specialising in products like ice cream see a decline in income during this time. If you own

Increase your sales this Easter period
Robyn

6 easy ways to increase your sales during the Easter period

It’s pretty clear that sales of chocolate skyrocket over Easter (whoever came up with the idea of a rabbit delivering chocolate is a sales genius) but did you know that sales of other items go up too? Holiday time attracts more people to the shops and encourages an increase in

An image for an article on handling negative online comments.
Robyn

9 tips for dealing with negative comments online

The online world, particularly social media, allows you to get your business name out into the world much faster, cheaper and more effectively than ever before. With 13 million Facebook and 7.4 million Twitter users in South Africa at the end of 2015, it’s a great way to market your

5 reasons your business should be accepting card payments
Robyn

5 reasons your business should be accepting card payments

If you’re a small business and you can’t accept card payments, you really are dead in the water Mathew Neilson, Designer and Owner of Matblac Getting a card machine can often seem like a daunting task, especially for small and new businesses. Many entrepreneurs question if it’s worth their while,