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insights and advice

How to use colour psychology in e-commerce to boost sales

Colour psychology has long been used to convey brand personality and influence customers by evoking specific emotions. Here’s our crash course on how to take advantage of the power of colour to boost your e-commerce sales.


Afrikan Passion Designs: A line of love & eco-edge

The innovative approach that grew Afrikan Passion Designs – Nombuso Khanyile and Nisbert Kembo’s leather shoe and bag business.

Alistair Barnes from Ballo in his store in Cape Town.
cape town

Seeing business differently: how Ballo puts the planet before profit

Can you be sustainable and be profitable? Alistair Barnes from Ballo Fashion talks to us about how his business does it.

A stall for Granadilla Swimwear.
cape town

Granadilla Swimwear: In love with summer

Adam and Joshua started Granadilla Swimwear as a love note to Cape Town summers. Now their business is heating up. Read their story.

Thilo Moodley of Thilo's Timeless Closet.

Finding a niche market with Thilo’s Timeless Closet

Thilo has made her name by providing a unique service to an overlooked part of the fashion market. Here’s how she found her market niche.

Mpumelelo Mtintso, founder of Book Ibhoni riding past Vilakazi Street.
johannesburg-based businesses

Books on bikes with Book Ibhoni

Mpumelelo Mtintso has founded a business based on community and tourism. Read his interesting journey and about Book Ibhoni.

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Part 2: Looks fade. Personalities don’t.

An image of two parents talking to their child in an article about getting funding from family and friends for your business.

How to ask for funding from family and friends

Tips on taking your business to the next level.

Business tips to go the next level

A room full of workers in article about employee rights.

Top 5 employee rights every entrepreneur should understand

An image of a store front in an article about beating a sales slump with product.

Beating a sales slump: Working on your product

Nick Jacobs, software developer on open by Yoco.

Nick Jacobs: From London to Yoco

An image in the tax guide for small business.

Tax Guide for Small Business Structures in SA

The Olive Branch Deli in an article about stock management.

How can I keep track of all my stock?


How to start accepting credit card payments

A Yoco workshop with Google in Durban.

Yoco workshop on digital marketing with Google

covid-19-social media-1200x675

8 social media tips for business owners during COVID-19

A Yoco merchant doing their tax administration.

Tax 2019: What you need to know about tax on businesses


6 small business blogging tips and basic guidelines for beginners


How to get your small business ready for the peak season with Yoco

Easy ways to increase Easter sales.

6 easy ways to increase Easter sales

Mikhail of the Yoco support team handling customer queries.

Meet the Yoco Support Team

15 e-commerce terms you need to know to get started

A screenshot of a person doing a Google Search.

How to get your business website to the top of Google Search

Julie Taylor, founder of Guns & Rain.

How to go from corporate to business


Small businesses and Coronavirus: the way ahead

A business owner working alongside his employee.

The new minimum wage and how it affects your business

An image of a coffee shop in an article on beating a sales slump.

Beat the sales slump: working on your marketing

An image of Yoco being sold at DigiCape in an article about tips for selling on consignment.

4 tips for selling on consignment


How to manage your mental wellbeing during COVID-19


8 reasons why you should choose WooCommerce for your online store

Getting the most out of your Yoco Point of Sale.

Getting the most from your Yoco Point of Sale

8 reasons why you should have a small business blog


8 common online shopping problems customers have, and how to remedy them

The Small Business Pivot | Pandemic-inspired reinvention

Fabian of the Yoco Finance Team.

Meet the Yoco Finance Team

win with woo-yoco-1200x675

Learn how to build, run, and grow a profitable online store | Win With Woo


A marketer’s guide to gift vouchers

Two people have a cup of coffee in a business mentor meeting.

Finding a business mentor

Maya Liepaz of the Yoco Growth Team.

Meet the Yoco Growth Team


5 ways to increase your Black Friday sales