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Product Analytics Lead

Cape Town


Yoco is a payments business at its core, we obsess about making payments as simple and delightful as possible. In our scale up stage, it is key to understand the payments user behaviour in order to diagnose, improve and optimise user experience. Alongside the core payments product, Yoco also offers Capital and other small business tools to make running a small business as easy as possible. The purpose of the role is to set up the tools and practices to make Yoco’s product analytics function exceptional.

IDEAL CANDIDATE | WHAT YOU WILL BE DOING?
 
Key Responsibilities:
 
Build out the Product Analytics capability at Yoco.
 
The broader product analytics team is embedded into small, autonomous pods orientated around a particular product. You will be responsible for the craft of product analytics across the various development pods. As a lead in this space you will coach and manage a group of product analysts, bringing statistical rigour and becoming a technical role model.
 
Create a generalised, repeatable framework for analysing user behaviour in digital platforms.
 
Key to the role is building a platform that enables rapid visual analysis by all stakeholders. This encompasses the entire framework from initial setup, standardising tagging within and across platforms, and metadata management, to front-end set up and user training.
 
Support Product Managers to implement and rapidly iterate through the build, measure and learn loop.
 
Ensure that data is a consideration throughout the software development lifecycle by partnering with Product Managers at the outset and feeding back to Engineering to ensure data quality.
 
Define great metrics to align the team.
 
Parse product objectives into measurable KPIs and perform the analysis, to not only measure success but also to provide insights into explaining user behaviour and proposing experiments to validate hypotheses.
 
IDEAL CANDIDATE | WHAT WE ARE LOOKING FOR?

Key requirements to perform responsibilities:

Background:
 
  • An Analytics Lead or experienced Data Analyst with a specific focus on product analytics
  • Experience in working in either a product-led, growth-focused or technology organisation, ideally working together and collaborating with product managers and other business stakeholders
  • Familiarity with a variety of Data Analytics tools, from business intelligence, and experimentation to causal inference, and interacting with databases at scale (SQL, Python, etc). You know when to pick the right tool, and can help others do the same
  • A generalist analytical thinker with a strong technical foundation (Statistics, Applied Mathematics, Computer Science or Actuarial Science) looking to apply familiar techniques to product analytics
General Experience:
 
  • 5+ years in an Data, Engineering or Product Management role
  • Experience analysing and visualising event streams in web and app contexts
  • Experience with experimentation, A/B testing and funnel building with large datasets
  • Experience with optimisation on digital platforms 
  • Experience mentoring or coaching team members
  • Strong SQL experience
Bonus points/nice to have:
 
  • Experience in payments and payments analytics
  • Experience with Mixpanel and Segment (or similar)
  • Experience with event streams and mobile app measurement
  • Experience with user behaviour and experience
THE YOCO FORMULA - HOW WE CREATE VALUE 
 
The Yoco formula is a validated approach to work and a set of behaviours that create maximum value for our customers and help us grow.
 
Core Values - Our way of working to create value & grow
 
  • Stay Connected
  • Make Space to Explore
  • Keep it Simple
  • Master your Craft
Leadership Principles - How we show up, engage & treat each other
 
  • Get to know each other personally
  • Say what you think and challenge me directly
  • Be courageous and focus forward
  • Don’t let ego get in the way 
To support this, we have built a role-based organisation where every individual is given the space to focus and develop their innate strengths. Everyone at Yoco has the opportunity to lead a project and become a specialist, enabling flexibility, collaboration and accountability at all levels. You will be working with a diverse, motivated and skilled team who will continuously stretch you as an individual. To learn more about our culture, go to our #YocoLife page or subscribe to our Exposure Gallery
 
Join us on a meaningful journey at Yoco, and help enable our merchants to thrive through Open Commerce!
 
Please note…
 
Yoco encourages applicants from diverse backgrounds to apply. Open positions at Yoco are competitive and we often receive high volumes of applicants. If you have not received further updates on your application after three weeks, you’re welcome to request feedback.

 

 

 

Every startup has a story, this is the Yoco story as told by Photographer and Visual Anthropologist, Gregor Röhrig.

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