Growing awareness of your brand

The hard part is perhaps the simplest: Be consistent. To bond your business to your brand everything your send out and produce should speak to your brand story in execution and packaging. Your email address, your email signature, your business card, your website, your product packaging, your social media channels – everything should be ‘on brand’.


The average consumer is exposed to over 4 000 brands in an average day.

There are thousands of businesses like yours competing for attention: from online ads, to products at the grocery store, to radio, TV, newspaper and outdoor ads. To win your little battle you need to stay consistent or you will get lost in the noise. And not just with your brand, but with your entire client experience – from when they first hear about you to when they consume your product or use your service.

Theses are the three things you need to remember:

  • Your brand is your story and the experience you want your customers to have.
  • It is easier than ever to get your name out there with online marketing tools.
  • Consistency wins the race. Every time a client comes into contact with your brand make sure that it strengthens their association with you

Best of luck making a name for your business!

Theo Baloyi