Why start a business?


Everyone has their own reasons for doing the things they do. We asked a few of our Yoco merchants for their side of the story.

Why start a business?

Whether it’s a need to be your own boss, or a gut-wrenching passion for handcrafted designs, the inspiration behind a business always intrigues us. Whatever their inspiration may be, these entrepreneurs prove that great things can happen when human beings are motivated.

Why did you start your business?

“We were in Thailand and our visas were running out. We didn’t know what we were going to do when we returned to South Africa. All we knew is we wanted to work together. Not for other people.”

– Amy Scott, The Hungry Herbivore

“I was sick, on dialysis and waiting for a transplant. I obviously couldn’t commit to a full time job, so I started making shoes for a company and eventually struck out on my own.”

– Meg Deane, By Meg

“After I sold a technology company to Mxit, I was looking to do something more tangible. I’ve been wearing socks for a while (as one does) and found they were all expensive and poor quality. I wanted to do it better, cheaper and local.”

– Nic Harry, Nic Harry

“I wanted to make a home for cheese. Just get a room and fill it with cheese, you know?”

– Luke Williams, Culture Club Cheese

“We didn’t really have a big “aha” moment. I think you just reach that stage where you’ve acquired enough skills from working other jobs that you’re ready to put them to use in something new.”

– Bianca Sibiya, Punk & Ivy

Our Yoco merchants’ incredible stories make us proud to be a part of their respective journeys. For more small business and entrepreneur stories, visit our Facebook page.

About the author: Alice

Alice - Marketing Associate

Alice is a content junkie with a passion for crafting honest human focused stories. She did time at UCT on her B.Bus Sci degree, and completed it with all the bells and whistles. She has since focused on the digital marketing space working at a number of SA’s top agencies.

When she’s not interviewing entrepreneurs, attacking the keyboard or helping the team she’ll be exploring new wine farms in the Western Cape.

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