Why the My Place Group is going places


From a small investment of R800 Kyle has started to grow a small empire of specialised gourmet food market stalls. Read on to learn how he approaches the business of business.

Why the My Place Group is going places

Meet Kyle Dods. He’s the mastermind entrepreneur behind the incredibly fast growing company – My Place Group. Kyle started My Place as a holding company that develops product specific food stalls which specialise in doing one food product, deliciously, spectacularly, fantastically well. So far he has 2 tasty retail brands, Sovlaking Delicious and The Mussel Monger & Oyster Bar. The home base for these two stalls is at the Root44 market in Stellenbosch, but they’re expanding fast and have also broken into the events catering space.

Kyle Dods
Kyle Dods from My Place Gourmet Trading

Naturally, we couldn’t help but pick Kyle’s brain to find out how he get’s things so right. Here’s what he had to say.

How and why did you start your own business?

It is important to note that I trained as a chef at 17 so I would always have a skill to fall back on. From then till now, I’d managed several companies, but in Jan 2016, I needed to fall back onto my skill. By chance, I was asked to do a pop-up food stall at a market. I initially invested R800 and to my greatest surprise, our stall became a huge success. Over the past 17 months, we have grown into a fantastically profitable business.

We’ve now fed more than 35,000 people in 17 months, employed 13 staff, and have featured on Cape Talk, Country and Life Mag, Insight Guide, Sarie Food Magazine and have been nominated “the most stand out stalls at R44” by two separate rating brands on their top ten SA Markets. We also got invited to cook for George Calombaris from Master Chef Australia a few weeks back.

What’s the most challenging thing been to date? 

Our first market was set up in Hermanus, but I lived on the West Coast which was a 2 hour drive. It involved a lot of driving, late hours and hard work, but I needed to start somewhere and took it head on. Looking back, I’m pleased I did and our new base on the Root44 Market in Stellenbosch is a permanent set up and is a dream to work from.

What do you love the most?

The appreciation of what we do, it’s really something dealing face to face with clients who love what we do, every day. I also love my staff, I’ve invested a lot of time into training and improving their lives. It’s what this is all about, greater good and they make my life a joy.

Mussel Monger team

Which other entrepreneurs inspire you? 

Pharrell Williams, although he is a musician, he still runs a brand, and he’s hugely successful at it but is so inspiring and extremely humble. He looks at life like a kid. I also love Richard Branson, his story of growth is pretty incredible. And then maybe Jannie Mouton, I love how at such a late age he found his thing. It’s never too late to start.

What are the advantages of focusing on just one product per stall?

Doing a single product has huge advantages and I hope many companies see this and follow. Here’s why:

1. You stand the chance to become iconic and renowned as “thee place” for a specific product.

2. You reduce your cost of sales and can bring your food cost percentage within an accurate figure.

3. Trends are easier to predict and keep track of. You reduce waste and logistics, storage and management become easier, as there are fewer variables.

4. You can turn up the heat whenever you need to and produce consistent, large scale volume all the while keeping a high level of quality.

5. Most importantly, is that irrespective of whether your turnover may or may not be lower, the direct effect of lower costs is greater profit, less stress and an open market for other companies to specialise in other products which in turn creates more employment, greater economic opportunity and reduces the unsustainable manner of consumerism and waste.

What do you do to make your stalls stand out in crowded market spaces?

stall look and feelIt’s a good question and one we’re toying with. We’re about to reinvest into the rebuild of our stalls. I know of companies who have seen huge increases in turnover just by making their stalls look the part. Don’t think “market stalls” means trestle table/selling my wares. They are great economic hubs and they deserve attention and respect. But till you get to that point, just look smart and most importantly, clean and organised. It’s amazing how many people comment on the organised style of our stalls as the “win over” factor.

What advice would you give to people wanting to start their own business?

Understand the books, it is so critical to know your business’s position on a daily basis. I can make such fast and informed strategic decisions at the drop of a hat because I’m so involved in my daily books. Also, you don’t need to invest half a million and you don’t need a loan.

The best businesses are those that grow organically from an idea, hard work and a few Rands. Grow your business into its turnover, expenses and ultimately its profits. It’s less stressful, more enriching and in my opinion, more successful doing it this way. People appreciate a growing business. You also lay the foundations from which to build on by doing this. You need to grow organically to establish grit, soul, values and a strong foundation. I often feel those businesses which pump a load of cash into an idea, are often perfect looking “shells” from the outside with dangerously high overheads. It’s high risk and the businesses don’t necessarily pack the meat to feed the monster of the deadly “Fixed Expenses”.

What’s your opinion been of Yoco?

Yoco has helped us immensely, we don’t have to rent costly machines or pay for costly telephone line fees just to link our card machines. It’s a once off payment and it runs off our existing cell phones. Initially, we only ran cash sales, but since adopting the Yoco card machine, we saw our sales increase by more than 15% because we could service those clients with an additional payment solution. The business portal is also great for managing card payments and performances by staff. We’re looking forward to the day we can move all our sales over to the Yoco POS system as a complete solution.

Follow their journey:

To keep up with Kyle and the team be sure to find them on social and take a peek at their upcoming websites:

Websites:

www.sovlakingdelicious.co.za

www.themusselmonger.co.za

www.myplacegourmet.co.za

 

Instagram:

kyle_food_travel

Facebook:

The Mussel Monger

Sovlaking Delicious 

Twitter:

@themusselmonger

@SovlakingD

myplacegourmet

Yoco merchant

 

 

About the author: Alice

Alice - Marketing Associate

Alice is a content junkie with a passion for crafting honest human focused stories. She did time at UCT on her B.Bus Sci degree, and completed it with all the bells and whistles. She has since focused on the digital marketing space working at a number of SA’s top agencies.

When she’s not interviewing entrepreneurs, attacking the keyboard or helping the team she’ll be exploring new wine farms in the Western Cape.

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