Katlego at Startup Grind: Top 3 takeaways

Growing a business from an idea into a functioning operation is an adventure, to say the least. Yoco CEO and co-founder, Katlego Maphai, sat down with StartUp Grind Cape Town to share Yoco’s journey and what he’s learnt along the way.

Here are the top 3 learnings that got us thinking.

Katlego at Startup Grind: Top 3 takeaways

Last night (6 February 2017) Katlego Maphai took the stage to chat to Guillaume De Smedt on what he’s learnt starting and growing Yoco.

Topics ranged from living out of his dad’s house in the early days to lessons learnt trying to raise series A capital. Let’s take a look at the top 3 takeaways.

1. Play to your strengths

“If you want to do high impact work you need to play to your strengths and do work that energises you.” – Katlego.

Building a business is a long hard process. If the work you’re doing on a day to day basis is draining you instead of energising you, it’s unlikely that you’ll have an impact and stay in the game long enough to get things off the ground.

Katlego and the Yoco team use Gallup Strengths Finder to help them understand themselves and one another better. They started experimenting with the easy to grasp psychographic tool during the early days when it was still just the four founders. Working with a talented coach, versed with the method, they were able to adopt a way of working that made them stronger as a unit. The effectiveness prompted them to introduce it the early Yoco team and recruiting process.

“Once you’re aware of your natural strengths and weaknesses, it becomes easier to prioritise what you should focus on personally and what you should hand over to someone else.” – Katlego.

Katlego Maphai

2. Dedicate time to finding the right investors

“Rather shut down your business, than take on a bad investor” – Katlego.

Katlego believes that taking on a bad investor simply means your business will “die a slow death” instead of a quick one. It’s essential to find people who believe in your vision for your business. If you don’t have the same vision, every day will be a power struggle instead of a collaboration.

When asked how you identify the “right” investor for your business Katlego had the following advice:

  • Write a list of what your objectives are. Keeping it on paper means you can check back and remind yourself what you wanted instead of being lead astray due to temptation. For example, you may want to remain in control of key business decisions.
  • Think about how you want to feel in the relationship. Remember to always trust your gut instinct. If something feels off, it probably is.
  • Make sure you spend a lot of time searching for the right people. Look outside your immediate comfort zone and beyond your normal connections. You won’t know what’s out there and you won’t have options unless you’ve truly searched.

3. Grow the Market – don’t cannibalise it

“It’s not about what you can take from the pie but how much you add to and grow the pie.” – Katlego

Katlego Maphai showing the Growth of yoco at Stratup Grind

70% of Yoco’s merchants have never accepted card payments before and we aim to grow this figure to 80%. In an economy like South Africa’s we need to be innovating and “making the pie bigger”. Spending time competing against each other when there are so many other opportunities and problems to be solved doesn’t make sense.

If you’re struggling to find a concept that doesn’t involve direct competition consider using tools and frameworks like Blue Ocean strategy to help your thinking process.

To see more from the event, check out this fun twitter recap.

Tweets at StartupGrind

For more learnings from Katlego, this article from Ventureburn is a must read.

About the author: Alice

Alice - Marketing Associate

Alice is a content junkie with a passion for crafting honest human focused stories. She did time at UCT on her B.Bus Sci degree, and completed it with all the bells and whistles. She has since focused on the digital marketing space working at a number of SA’s top agencies.

When she’s not interviewing entrepreneurs, attacking the keyboard or helping the team she’ll be exploring new wine farms in the Western Cape.

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