Entrepreneur Story: Wild Thing


The dedication and passion shown by entrepreneurs is always inspirational to us - young business owners even more so. Find out how Lexi and Dom founded their yoga studio, Wild Thing, what it’s like being a young entrepreneur and how Yoco has helped them on their journey.

Entrepreneur Story: Wild Thing

Not everyone gets to do what they’re passionate about. After working office jobs, 24-year-old Lexi and Dom decided to take the leap, do what they love and open up their own yoga studio.

We chatted to them about how Wild Thing came to be, the challenges of being a young entrepreneur and how Yoco has supported them in growing their business. Here’s what they had to say.

Cape Town Yoga Studio

Becoming Wild Things

Last year Lexi and Dom were both working office jobs. Red and Yellow marketing school graduates and true believers in living a holistic lifestyle, they had always talked about starting their own yoga studio but just needed that extra little push.

Their little push came about in the form of a beautiful studio in Sea Point. This inspiring space became available and they just couldn’t say no. They have been holding yoga and body conditioning classes there for just over a month now.

“The space was just so beautiful we couldn’t not take it. A lot of people want to do what they’re passionate about and we just thought okay, we don’t have any excuses now.”

And they just went for it. They did everything in-house – from the website design to the branding to the teaching of classes. From coming in at 5am every day to working until late into the evening, Lexi and Dom are dedicated to making their passion a reality.

“When you walk into a class and there’s energy in the room it’s just so rewarding”.

Wild Thing Yoga Business

Combatting the challenges of being a young entrepreneur

As young entrepreneurs, Lexi and Dom face the common challenge of not always being taken seriously. This can be limiting, however they feel that once they get talking about their craft and people see how serious they are, perceptions change.

Their advice? You often get met with the thought that you’re not old enough to be running your own business, but it’s important to back yourself and have confidence in your idea.

“We’re doing everything consistently every day because things take time to get going. You’ve got to trust that it will grow.”

For more advice from young entrepreneurs on starting and running your own business, check out this article.

Yoco – helping entrepreneurs grow

Lexi and Dom found out about Yoco through a friend, and have been using it to accept payments since Wild Thing started. They’ve found the usability of the device and customer support to be a great help, especially when things get a bit crazy.

“We had a bit of a technical glitch on our first day and were in a flat panic because we couldn’t accept payments. Without us even doing anything, we got a call at 6:30 pm from Yoco to assist us. We were back up and running in 3 minutes! The support has been really great.”

Here at Yoco we know that when you’re starting your business and things get a bit crazy – and they will get crazy – support is a big help. That’s why we’ve designed our proactive customer support so that we’re able to help you out right when you need it. Find out more here.

If you’d like to find out how Yoco can help your business grow, get in touch with us here.

Payment solutions for yoga studios

About the author: Robyn

RobynRobyn - Social media and community manager

When you’re engaging with Yoco on social media, Robyn is the girl you’re talking to. She loves learning from our community and seeing small businesses thrive. In her spare time you’ll find her off hiking in some forest, curled up with a book or singing karaoke (badly).

After graduating with a B.Bus Sci degree from UCT, she found Yoco and jumped in head first. She now manages Yoco’s social media profiles and online community, and writes an article or two for the blog.

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