Marcello

Marcello’s passion lies in building scalable products and platforms to help entrepreneurs in Africa succeed. He’s currently living out his passion by heading up Yoco’s expansion unit.
An image of an old typewriter in an article about financial inclusion.
opinions

Small business and financial inclusion in South Africa

Small business is a critical part of financial inclusion, but it is often forgotten. Marcello opines on how the Yoco Go changes that.

The Yoco offices in Parkhurst, Johannesburg.
johannesburg-based businesses

Growing your business with small businesses

What better way to meet other entrepreneurs and build your business than with small businesses? Find out which businesses we used.

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Yoco Capital, a unique short-term working solution for small businesses.

Yoco Capital Update in 2018

The Yoco popup store in Maponya Mall in Soweto.

Behind the scenes of the first Yoco Pop Up Store in Soweto

A closeup of a rand note.

Do you really need business capital?

Shannon McLaughlin in the Ubuntu Baba factory in a story about protecting intellectual property.

Whose intellectual property is it anyway?

The Hope on Hopkins distillery in Cape Town.

Hands on at Hope on Hopkins

Eben Uys, founder of Mad Giant Brewery, shares what he has learnt from building his modest brewery into a world-class destination.

Business lessons from Mad Giant Brewery

Behind the scenes for the Yoco For The Sales campaign.

Behind the scenes of our For The Sales video

Orange speaker on a wall in an article about marketing trends.

Five marketing trends to incorporate into your business

An image of a Yoco device integrating with iKentoo.

How Yoco makes choosing Point of Sale software easy

Towels on the bed at Inkosi Eco Lodge.

Saving the planet with iNkosi Eco Lodge

Selling lollies on the beach.

Seasonal sales: How to deal with them

Maya Liepaz of the Yoco Growth Team.

Meet the Yoco Growth Team

Balanced rocks in article about the right work-life balance as an entrepreneur.

The right work-life balance for entrepreneurs

Chapel Leather in Cape Town.

Yoco Point of Sale app: Advanced Features

A customer shopping at Patagonia in Cape Town using Yoco.

Yoco Point of Sale app: Set up your store

An area that is being cleaned up by Durban Green Corridors.

Green Corridors: Looking after Durban

An image of a folder with filed tax returns.

3 tax tips for small business side hustlers

Easy ways to increase Easter sales.

6 easy ways to increase Easter sales

Business books to help you grow

Books to help you grow your business

An image for an article about tipping in restaurants.

Tips on gratuity in restaurants and other businesses

An image of the Yoco Business Portal.

Top 3 most used features of the Yoco Business Portal

Hlobsile Manana of Mbali Rose Hair.

Mbali Rose Hair: Making a hair business work

An article about the stages of business growth.

Stages of business growth from Start to Take-off

Mokgadi Mabela, founder of Native Nosi.

Mokgadi Mabela: Beehind the story

The ladies of La Blosh Nail Boutique.

Taking La Blosh Nail Boutique to the next level

How to deal with negative online comments.

Negative comments online: 9 tips for dealing with them

A room full of workers in article about employee rights.

Top 5 employee rights every entrepreneur should understand

Christmas decorations in an article about preparing your business for the festive season.

Get your small business ready for the festive season

Using Yoco to grow the coffee industry.

Driving growth in the coffee industry using technology and data

The Yoco offices in Parkhurst, Johannesburg.

Growing your business with small businesses

Sine Ndlela of Yo Coco in Cape Town.

Sine Ndlela: Serving love with Yo Coco

The Yoco founders at the POS launch.

The Yoco Point of Sale Launch

An image of a vendor sitting on a collar on Cape Town's beaches.

JK Vending: “If you don’t pay with Yoco you must be loco”

Putting your the official stamp on your business.

When should you register your business?

An image of an old typewriter in an article about financial inclusion.

Small business and financial inclusion in South Africa